While I find it admirable that many mainstream brands and ads have expanded the typical media’s standard of beauty – thin, young, white girl – to include all body shapes, sizes, colors, and ages, I still have a problem with the overarching message – there is a clear problem with everyone is beautiful. Yes, women of all kinds are beautiful, but so what? Why do women have to be minimized or validated by the qualification of being beautiful?
I believe this stamp of approval on our physical appearance is meant to empower women for their individuality, but it’s actually just objectifying us more.
I realize many of these campaigns are just trying to reverse the horrifying, unrealistic depiction of what it means to be a beautiful woman (size 2, airbrushed, photoshopped), which is a real problem in our society, with issues such as depression and eating disorders starting as early as 10-years-old, but instead of asserting that now ALL women can be EQUALLY objectified, we should change the message of these campaigns.