If you are a blogger, you may have heard about the “nofollow” tag but aren’t necessarily sure what it is, if it applies to you, if you actually need to bother with it, or how to add it. Let me break it down for you in the simplest terms possible.
When your blog or website includes external links, little search engine bots crawl all over the internet searching for these to include in a website’s page rankings. The more your website appears in external links, the better your page rankings, which generally translates to more revenue and traffic for your business. As bloggers, we often link back to businesses we love naturally because we want to share our excitement for great products and add value to our readers. There is absolutely nothing wrong with this!
However, when you provide affiliate links or links from sponsored posts, it becomes a problem. Google wants to protect the integrity of organic searches of websites and ensure companies are not just paying others to link to their site, thus boosting their rankings and revenue.