Before I started blogging, I never realized that Facebook is a secret mastermind, using thousands of factors to formulate their (semi) secret algorithm that determines what users see on their news feeds. How annoying would it be if your feed included every post from all of your “friends” and pages you’ve liked? Super annoying, that’s how much. While Facebook does not divulge their ever-changing formula in its entirety, we do know several factors that go into it, and in fact, Facebook publishes relevant articles and news specifically for businesses on their Facebook for business page.
If you want to show up on your fans’ feeds, there are things you can and should be doing to boost your reach organically. What does that mean? Facebook is trying to eliminate fake likes; some people or companies have purchased packages of “likes” in order to increase their numbers, look more established, and hopefully entice others to join in their “thriving” community. Instead of amount of likes, you should focus on natural, consistent engagement. Let me share some ways you can achieve this.