Editorials

12/3/15

Boost Your Facebook Reach Organically

Before I started blogging, I never realized that Facebook is a secret mastermind, using thousands of factors to formulate their (semi) secret algorithm that determines what users see on their news feeds. How annoying would it be if your feed included every post from all of your “friends” and pages you’ve liked? Super annoying, that’s how much. While Facebook does not divulge their ever-changing formula in its entirety, we do know several factors that go into it, and in fact, Facebook publishes relevant articles and news specifically for businesses on their Facebook for business page.

If you want to show up on your fans’ feeds, there are things you can and should be doing to boost your reach organically. What does that mean? Facebook is trying to eliminate fake likes; some people or companies have purchased packages of “likes” in order to increase their numbers, look more established, and hopefully entice others to join in their “thriving” community. Instead of amount of likes, you should focus on natural, consistent engagement. Let me share some ways you can achieve this.

12/3/15

How To View Facebook Business Page Likes

If you have a Facebook business account or page for your blog, it can be useful to see who actually likes your page. I don’t know why this was so perplexing to me at first, but for months, I tried searching with no success. In order to run contests or just know more about your audience, it’s necessary to confirm who actually likes your page. Here are two simple ways to view your likes for your Facebook business page. Additionally, you might want to learn 11 ways to increase your Facebook reach organically,

Method 1:

1. From your business Facebook page, click Settings, then People and Other Pages.
2. This will bring up the list of all users who like your page.

Method 2:

1. In the Facebook search bar type ‘people who like [insert name of business].’
2. It will show you the first few, and just click ‘see more’ to view all.

 

11/24/15

Why I’m Mad at Scandal’s Abortion Episode

Millions of people watched Scandal’s “Baby It’s Cold Outside” episode last Thursday and for better or worse, had a strong reaction to it. Now fondly referred to as the abortion episode, the main character, the strong, powerful, driven Olivia Pope, had an abortion that came out of the blue. The 30 second clip at the end of the show shows Olivia in stirrups on the doctor’s table; it shows the doctor methodically turn on a machine and pick up an instrument; it shows Olivia’s serious, stoic face as Silent Night plays in the background, singing “Halleluiah” as the camera pans in on her face, staring up at the lights.

Olivia’s father, Rowan, is heard in a voice over saying, “Family is a burden … a pressure point, soft tissue, an illness, an antidote to greatness. You think you’re better off with people who rely on you, depend on you, but you’re wrong, because you will inevitably end up needing them, which makes you weak, pliable. Family doesn’t complete you. It destroys you.”